Your recipient has read your email all the way through, so don’t ruin it at the end! Here’s our handy guide to creating perfect endings to professional and B2B emails. Read More

Marketers and email go together like Tony Soprano and cigars. In fact, 68% of companies rate email as the best marketing channel for ROI. But good email marketing is a craft. And success or failure de[...] Read More

Good first impressions are the foundation of strong relationships. Bad ones ... well … they’re best not talking about.  Read More