The Mailtastic HubSpot integration gives marketers the ability to personalise their email communications and improve the customer experience by turning their employee emails into targeted marketing campaigns. Seamlessly connect Mailtastic to your active and static HubSpot lists, landing pages, or automate entire workflows based on your customers' interactions.
Marketers know that segmentation is key to successful marketing. Take advantage of the information you already collect in HubSpot and create contact lists, segmented by: personas, industries, locations, sales cycle, etc.
With the Mailtastic integration, you can connect your lists to your Mailtastic campaigns and ensure that every email contains the most relevant content for your contacts.
Gain insights into the performance of your Mailtastic campaigns to prove ROI and optimise future campaigns. By linking your Mailtastic signature campaigns to your HubSpot landing pages, you can see exactly how many views, downloads, contacts and customers you won from your Mailtastic campaigns.
At the same time you gain valuable insights into the interests of your target group. What do your contacts engage with? What content do they click on? Those insights are worth gold for both your sales and marketing team!
Mailtastic fits seamlessly into your overall marketing program. For example, use Mailtastic clicks to start specific HubSpot workflows or move contacts to the next step in a workflow. Think about your marketing content, for example. Maybe you're running a Mailtastic campaign that promotes your latest case study.
Set up a workflow that automatically sends a notification to your sales colleagues as soon as a prospect downloads the case study. For the contacts who do not respond to the content, you can automatically launch a new lead nurturing workflow.
You can not only use clicks to launch new workflows and email campaigns, but you can also use countless types of interactions to trigger new workflows, such as:
The most important point is: The possibilities are endless! Think about your various marketing initiatives and consider how you can extend them with email signature marketing. Once you have an idea, it's easy to build the workflows!
Marketing Leader, Suthor GmbH & Co KG