HubSpot Integration with Mailtastic's Email Signature Solution

Targeted content with every email you send

Marketers know that segmentation is key to successful marketing. Take advantage of the information you already collect in HubSpot and create contact lists, segmented by: personas, industries, locations, sales cycle, etc.

With the Mailtastic integration, you can connect your lists to your Mailtastic campaigns and ensure that every email contains the most relevant content for your contacts.

Performance Insights along the entire customer journey

Gain insights into the performance of your Mailtastic campaigns to prove ROI and optimise future campaigns. By linking your Mailtastic signature campaigns to your HubSpot landing pages, you can see exactly how many views, downloads, contacts and customers you won from your Mailtastic campaigns.

At the same time you gain valuable insights into the interests of your target group. What do your contacts engage with? What content do they click on? Those insights are worth gold for both your sales and marketing team!

Automate entire workflows based on customer engagement

Mailtastic fits seamlessly into your overall marketing program. For example, use Mailtastic clicks to start specific HubSpot workflows or move contacts to the next step in a workflow. Think about your marketing content, for example. Maybe you're running a Mailtastic campaign that promotes your latest case study.

Set up a workflow that automatically sends a notification to your sales colleagues as soon as a prospect downloads the case study. For the contacts who do not respond to the content, you can automatically launch a new lead nurturing workflow.

Promotions

Content

Events

1:1 Messaging

Endless marketing opportunities

You can not only use clicks to launch new workflows and email campaigns, but you can also use countless types of interactions to trigger new workflows, such as:

After attending an event
Following a product demo
After downloading an eBook/white paper or case study
After meeting with your sales team
After a product or service upgrade
After attending one of your webinars

The most important point is: The possibilities are endless! Think about your various marketing initiatives and consider how you can extend them with email signature marketing. Once you have an idea, it's easy to build the workflows!

How does it work?

Create engaging email signature banners
Create a new contact list in Hubspot or take the ones you already use for other purposes. For example, these can be segmented by interests, location, persona, etc.
Assign the list to a Mailtastic email signature campaign
Create a HubSpot landing page
Watch the results: Track the performance of your campaigns, including clicks, impressions and conversions directly in Hubspot

“After a very short time, we were able to see a huge ROI and Mailtastic has been delivering better results than traditional email marketing”

Lars Bühler
Marketing Leader, Suthor GmbH & Co KG

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Connect Mailtastic to HubSpot and send highly targeted content with every single email

Get even more from your HubSpot subscription

Targeted content with every email you send

Performance Insights along the entire customer journey

Automate entire workflows based on customer engagement