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The power of Mailtastic and Marketo together

Hyper-targeted content in every single email

By integrating Mailtastic‘s email signature banners with the Marketo platform, you can automatically update your employee email signatures based on their Marketo Smart List memberships. From now on, marketers can ensure timely and personalised content in every email sent.

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What could a workflow look like with Mailtastic and Marketo?

Align your Marketo lists to email signature banners by specific contacts, accounts, industry, or even sales stage. Using those insights, you can automatically add them to your Smart Lists and start adding relevant content to your employees’ signatures.

This is what workflows with Marketo and Mailtastic could look like:

  1. A new contact is created in Marketo, for example through filling out an enquiry form on your website.
  2. A sales representative writes an email to the contact – the latest case study is included in the employees’ signature.
  3. After a conversation with a sales representative, the customer's industry gets added to Marketo.
  4. In further emails with the sales department, your prospect receives content relevant to his industry in the respective email banners.
  5. The prospect becomes a customer. In the signature of the customer success manager, your customer will continuously find new relevant content such as guides, event invites and company news.


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Measure the performance of your campaigns

Get insights into the interests of your customers and prospects. What do they engage with? What content do they click on? See impressions, clicks and click- through rates from your email signature campaigns in the Mailtastic dashboard and use those insights to inform future campaigns.

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Get some inspiration for your next email campaign 

Signature banner 2
1:1 Messaging

100% Targeting Accuracy

Your email banner campaigns are based on your Marketo Smart Lists and your recipients email address, meaning you have complete targeting accuracy. Start sending 1:1 targeted content to specific accounts, contacts, or any Smart List you can segment to ensure a consistent cross-channel experience.

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“After a very short time, we were able to see a huge ROI and Mailtastic has been delivering better results than traditional email marketing”

Lars Bühler
Marketing Leader, Suthor GmbH & Co KG

Each email represents a new marketing opportunity 

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