By integrating Mailtastic‘s email signature banners with the Marketo platform, you can automatically update your employee email signatures based on their Marketo Smart List memberships. From now on, marketers can ensure timely and personalised content in every email sent.
Align your Marketo lists to email signature banners by specific contacts, accounts, industry, or even sales stage. Using those insights, you can automatically add them to your Smart Lists and start adding relevant content to your employees’ signatures.
This is what workflows with Marketo and Mailtastic could look like:
Get insights into the interests of your customers and prospects. What do they engage with? What content do they click on? See impressions, clicks and click- through rates from your email signature campaigns in the Mailtastic dashboard and use those insights to inform future campaigns.
Your email banner campaigns are based on your Marketo Smart Lists and your recipients email address, meaning you have complete targeting accuracy. Start sending 1:1 targeted content to specific accounts, contacts, or any Smart List you can segment to ensure a consistent cross-channel experience.
Marketing Leader, Suthor GmbH & Co KG