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Digitalization has changed B2B marketing from the ground up. B2B marketers, in particular, have to deal with customers who are Internet-savvy, strongly networked and therefore well informed. Companies[...]

The transition between marketing and sales is often fluent. After all, both areas ultimately have the same goal: to sell more of your products and services. Your email signature can provide you with v[...]


The email signature: an important component of business correspondence, especially in B2B. Although it looks a bit like a notable footnote in business correspondence, there is a lot to say about it. A[...]


In recent years, email signatures have increasingly developed into a marketing channel with which companies can generate more attention, impressions or clicks. There is hardly an area in marketing tha[...]

Email signatures are primarily known from personal correspondence. A signature at the end of an email not only has the advantage of providing necessary information such as contact data, but also conve[...]


In your company, hundreds if not thousands of emails are written to your target group every day. With each of these emails you miss a piece of the big marketing cake - after all, you can display adver[...]

Every marketer asks this question: How do you turn leads into customers?You create lead generation forms on your website and landing pages, create targeted online ads and the leads come.But converting[...]

Email signature marketing is popular: More and more companies are using attention-grabbing banners in their email signatures to draw attention to their offerings. But what is email signature marketing[...]

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