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Mailtastic Blog

Handy email marketing content, easy-to-use guides, helpful tips, and resources about:

Email Marketing

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How to maximize your marketing reach by leveraging email signatures
Discover why email remains a powerful marketing channel and how you can use email signatures to elevate your marketing campaigns.
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Top 10 Email Signature Management Software for 2023
Find the best email signature management software. Reviews, comparison, pricing, and must-have features to look for when choosing a tool.
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Test it, nail it, scale it: Rolling out personalised email campaigns with Mailtastic
Read how Roche uses Mailtastic to take their customer engagement to the next level.

Email Signature Marketing

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Study insights: How email signatures can positively impact marketing
How do banners in email signatures affect recipients? We talk to Mate Juric from UX Lab Zadar about the results of the eye-tracking study.
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How TELE Haase manages their signatures and uses campaign banners - without any IT involvement
Read how TELE Haase reduces and simplifies the time required to manage email signatures and utilises signature banners as marketing space.
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From copying & pasting signatures to centralising the entire signature management process
Read how Climedo has simplified the management of email signatures for the marketing team and successfully promotes webinars with signature banners.
Email Signature Marketing Guide

A quick guide to email signature marketing

293 billion emails are sent every day. and you can use email signature marketing to make every one count.

In this guide, you'll learn all about how you can use signature banner campaigns to better market your business.

B2B Marketing

Posts by Joe Barron


How to run successful email marketing campaigns
What are email marketing campaigns? How do you execute a successful campaign? How do you measure success? This blog answers those questions and more!
How to use email signatures for content distribution
Want to ensure that your content always reaches the people you need? It's time to start using email signatures for content distribution! Click for more.
5 reasons why you must use email signatures for marketing campaigns
Email signatures are a highly valuable marketing channel. They can help to boost your brand, increase engagement and generate leads. Click to learn more.
How to use email signatures for different departments
Learn how to optimise your email signature according to the department you work in. If you work in sales, CS or HR, you won't want to miss this!
5 ways to use email signatures in recipient-based campaigns
You can create email signatures that change based on the recipient. It's a useful addition to your email marketing. Read our blog to find out how it works.
A/B testing for email signature marketing
A/B testing is vital for the success of email marketing. It's quick, easy and will improve your metrics no end. Click to see our guide on how to do it.
How to engage your customers with email signature marketing
If you optimise its potential, your email signature can do wonders for customer engagement. Discover how with our 12 top strategies.
Email signature marketing: things to avoid
When used correctly, email signatures are marketing goldmines. Here are 10 things to avoid if you want to keep your email signature marketing on point.

Ready to stand out?