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Mailtastic Blog

Handy email marketing content, easy-to-use guides, helpful tips, and resources about:

Email Marketing

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How to maximize your marketing reach by leveraging email signatures
Discover why email remains a powerful marketing channel and how you can use email signatures to elevate your marketing campaigns.
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Top 10 Email Signature Management Software for 2023
Find the best email signature management software. Reviews, comparison, pricing, and must-have features to look for when choosing a tool.
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Test it, nail it, scale it: Rolling out personalised email campaigns with Mailtastic
Read how Roche uses Mailtastic to take their customer engagement to the next level.

Email Signature Marketing

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Study insights: How email signatures can positively impact marketing
How do banners in email signatures affect recipients? We talk to Mate Juric from UX Lab Zadar about the results of the eye-tracking study.
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How TELE Haase manages their signatures and uses campaign banners - without any IT involvement
Read how TELE Haase reduces and simplifies the time required to manage email signatures and utilises signature banners as marketing space.
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From copying & pasting signatures to centralising the entire signature management process
Read how Climedo has simplified the management of email signatures for the marketing team and successfully promotes webinars with signature banners.
Email Signature Marketing Guide

A quick guide to email signature marketing

293 billion emails are sent every day. and you can use email signature marketing to make every one count.

In this guide, you'll learn all about how you can use signature banner campaigns to better market your business.

B2B Marketing

Posts on b2b-marketing

Episode 4: Marketing Rebels – Actual, real-life, agile marketing (lead generation)
Learn how flexibility can help you generate 11,00 leads in six months by listening to Cognism CMO, Alice de Courcy & Leadfeeder CMO, Andy Culligan.
Episode 3: Marketing Rebels – Don’t fix what isn’t broken (B2B content marketing)
Cognism CMO, Alice de Courcy & Juro's Director of Content, Tom Bangay, discuss the value of eBooks, how to win at Google, the right metrics to track & more.
The beginner’s guide to B2B content marketing
Ready to start your B2B content marketing quest? Then check out our beginner's guide. You'll learn how to define your audience, strategise & more.
Episode two recap: Marketing Rebels – Why growth hacking is BS
Cognism CMO, Alice de Courcy & Userpilot Head of Growth, Aazar Ali Shad take a deep dive into growth hacking's origins and development.
B2B email marketing: How to comply with GDPR
Make sure your B2B email marketing campaigns comply with GDPR by reading our exhaustive guide. Learn about consent, opt-in, opt-out, double opt-in & more.
The beginner’s guide to B2B email marketing
Ready to start your B2B email marketing quest? Then check out our fail-safe beginner's guide. Learn how to set goals, define audiences & more in 10 minutes.
The best email signature marketing platforms (in 2024)
Compare the best email signature marketing platforms on the market for every budget and use case. Including Sigstr, Opensense, Newoldstamp & more.
Episode one recap: Marketing Rebels – The eBook is dead
Cognism CMO, Alice de Courcy takes on Refine Labs CEO, Chris Walker in a debate about the eBook. But is it dead? Or does it live to fight another day?

Ready to stand out?